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Learn something new everyday. To stop learning is to die ...

For a city in a developing country, heritage conservation is a public strategy that has considerable and serendipitous externalities. Besides the intangible benefits of preserving culture, there is the income generation and job creation potential from tourism sector, better urban governance (including public participation and partnership), improved urban finances, et al. 

While '3Rs' stand for reduce, reuse and recycle of resources and wastes, the concept itself goes beyond just better waste management and calls for the building of an economy based on the life-cycle approach, covering both sustainable production and sustainable consumption.