"Alternative marketing strategies" are low cost ways to target specific neighborhoods, age groups, ethnic communities, and/or low literacy families with special cancer messages. Such strategies include the use of low cost flyers, posters, payroll stuffers, and program announcements scattered throughout a community to deliver a message. Ideally, these alternative strategies can also be used to complement traditional media efforts.
Alternative Marketing Ideas
When distributing a marketing piece always remember to focus the content of your message and where it will placed on the characteristics of the community you want to reach. In NALIC that community is rural, older, and medically underserved. In order to reach those families, consider the following list of ideas to place your message.
Stuff fliers in:
Distribute fliers at:
Print message on:
Creating an Alternative Marketing Piece
When creating a marketing piece, remember the community you are trying to. Regardless of whether you are producing a health message or program announcement, the message needs to be communicated clearly and simply in the "language of the listener." This means don't bother with fancy scientific words or formal language if you want the message read or heard by a rural older audience. Here are some ideas to simplify your announcements.