Productivity
Consumerism
Procurement
Labelling
Sustainable Business Concepts - Going Green
Green Consumerism

G

reen consumerism creates a balance between the expectations of consumer behaviour and businesses' profit motives - within the orbit of environmental protection. It is increasingly calls upon to look at the entire life cycle of a consumer's purchases - because a consumer does not just buys 'a' product, but also everything that went into its production, and everything that will happen in the future as a result of that product.

We need to realize that all products have an environmental impact, however small. The concept of green consumers also focusses on businesses, and their survivability as they respond quickly to demands of consumers for products and services that are also environmentally friendly.



   Return to Sustainable Business Concepts
  Return to Sustainable and Green Businesses
  Contact: Hari Srinivas - hsrinivas@gdrc.org