Contents of a Business Plan
A typical business plan for microenterprises
would containthe following information:
- Summary
- Business Concept
Current situation
Key success factors
Financial situation/needs
- Vision
- Vision statement
Milestones
- Market Analysis
- The overall market
Changes in the market
Market segments
Target market and customers
Customer characteristics
Customer needs
Customer buying decisions
- Competitive Analysis
- Industry overview
Nature of competition
Changes in the industry
Primary competitors
Competitive products/services
Opportunities
Threats and risks
- Strategy
- Key competitive capabilities
Key competitive weaknesses
Strategy
Implementing strategy
- Products/Services
- Product/service description
Positioning of products/services
Competitive evaluation of products/services
Future products/services
- Marketing and sales
- Marketing strategy
Sales tactics
Advertising
Promotions/incentives
Publicity
Trade shows
- Operations
- Key personnel
Organizational structure
Human resources plan
Product/service delivery
Customer service/support
Facilities
- Creating the financials of the business plan
- Assumptions and Comments
Starting Balance Sheet
Profit and Loss Projection
Cash Flow Projection
Balance Sheet Projection
Ratio's and Analysis
Hari Srinivas - hsrinivas@gdrc.org
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