- Networking and Partnership: Networking - getting in touch with institutions, organizations, and individuals - anyone and everyone - who can be of help to the policies and programmes is a very critical aspect of an NGO's functioning.
- Private sector: Do not hesitate to partner with the private sector - a company, a business, a supermarket chain etc. This partnership should not be for funding purposes alone. Private sector actors can bring many other resources too.
Remember that - (a) NGOs stand to gain by being efficient and productive, engaging the commercial environment in their outreach and influencing companies to be socially responsible, and (b) Companies stand to gain by being seen as socially responsible, actively participating in social development and nation building, enlightened self-interest - poverty eradication benefits the corporate sector in the long run, and also raising employee morale.
Besides, you can always learn a thing or two in project/office management from the private sector!
Strategizing an online presence
NGOs are already very active on the Internet - from emailing and websites, to the more recent social media channels. The very fact that you are reading this page on the web is an indication of this trend.
An active online presence is critical for any NGO to manage its operations and for a number of reasons - finding information and distributing information.
For example, NGOs use socail media channels for:
- Finding information on -
- Sources of funding
- Conferences, seminars etc. for networking
- Partners and collaborates for projects
- Project and financial management strategies
- Offical/public policies
- Learning and skils development through online courses
- Distributing information on -
- Project outcomes and products
- Publications and other products for sale
- Jobs and volunteering opportunities
- Campaigns and opinion surveys
Examples of social media used for different purposes,
using text, images, video, slides, bookmarks, and other nultimedia
← Click on image for a larger version
An NGO's typical "Social Dashboard" includes a number of social media channels. Examples include: